Coperni FW25: Gamers Take Center Stage in a Bold Fusion of Fashion and Gaming Culture

Coperni's Fall/Winter 2025 show was anything but conventional. Held at the adidas arena in Paris—a venue typically hosting esports events—the presentation masterfully blurred the lines between high fashion and gaming culture, creating a unique atmosphere that felt both nostalgic and futuristic. Instead of the usual front-row of influencers and celebrities, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the show.

This bold move transformed the runway into a vibrant, '90s LAN party-esque scene, complete with design details that paid homage to gaming's golden age. The fusion of fashion and gaming wasn't merely a stylistic choice; it permeated the entire collection, offering a refreshing perspective on the intersection of technology and style.

The FW25 collection was rife with subtle and overt nods to gaming culture. Dresses crafted from puffy technical fabrics, reminiscent of sleeping bags used during marathon gaming sessions, stood out. Small utility bags attached to tights and sequined dresses evoked the practical holsters of Lara Croft from *Tomb Raider*. The brand's new Tamagotchi bags also made their runway debut, a playful wink to the nostalgia of handheld gaming.

Gaming-inspired films also heavily influenced the collection. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, while the high slit from Alice's dress in the 2002 *Resident Evil* film was reimagined in the opening look. These cinematic references added depth and context, bridging the gap between digital worlds and the physical realm of fashion.

Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season's womenswear collection is no exception. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenges established stereotypes and promotes inclusivity within the fashion world.

Beyond the clothing, the show was a masterclass in viral marketing. Hours after the presentation, videos of the gamer-filled runway flooded social media, further solidifying Coperni's reputation for creating unforgettable spectacles.

This isn't Coperni's first foray into unconventional fashion week presentations. Last season, the brand concluded Paris Fashion Week with a fairytale-like show at Disneyland Paris. In previous years, they've captivated audiences with innovations such as spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, establishing Coperni as more than just a brand—it's a cultural force.

With its FW25 collection, Coperni once again demonstrates its ability to engage both online and offline audiences. In a time of uncertainty surrounding the future of traditional runway shows, the brand continues to reinvent the format, seamlessly blending creativity, technology, and compelling storytelling into an experience that resonates far beyond the fashion industry itself. The social media buzz surrounding the gamer-infused runway is a testament to Coperni's continued success as a trailblazer in modern fashion.