Mo.co by Supercell Earns $2.5M in Under a Month

Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major success, even before its official release. The game has raked in an impressive $2.5 million in revenue since its soft launch, according to the latest estimates from Pocketgamer.biz. This initial surge in earnings demonstrates the strong appeal of Mo.co to its target audience.

For those unfamiliar with Mo.co, it combines the elements of a modern millennial social gaming platform with the thrilling action of Monster Hunter. In Mo.co, players take on the role of stylish part-time hunters who accept contracts to combat various evil invaders from beyond. The game's engaging gameplay and the allure of numerous cosmetics and in-game goodies have significantly contributed to its early revenue spike.

However, after reaching this high, Mo.co's revenue experienced a noticeable drop. This could be attributed to the lack of new content during its invite-led soft launch phase. While this might raise concerns about the game's future, it's important to consider Supercell's historical approach to game development. Known for their unconventional ruthlessness, Supercell focuses their resources on the most promising titles, often leading to initially modest but rapidly growing successes, such as Brawl Stars and Squad Busters. Conversely, this strategy has also resulted in the cancellation of other promising games like Flood Rush and Everdale before they could see the light of day.

The question now is whether Mo.co will follow a similar trajectory. Given its initial success, Supercell might be inclined to see how the introduction of new content could reignite player spending and interest. If this strategy proves effective, Mo.co could soon be available on major storefronts.

Why does this matter? Supercell's approach to game management is crucial to understanding the potential future of Mo.co. Their focus on nurturing the most promising projects could either propel Mo.co to new heights or lead to its cancellation if it fails to meet expectations.

While Mo.co remains in its closed state, eager gamers can still stay ahead of the curve by exploring our top feature, "Ahead of the Game," which highlights great early access mobile games you can play right now.