PUBG Mobile's Conservancy Event Protects 750k Sq Ft of Land

When it comes to protecting the planet, gaming has proven to be a surprisingly resourceful means of doing so. Despite the significant energy and resources that go into our favorite consoles, mobiles, and computers, the dedication of players has also helped raise money and protect the environment, as PUBG Mobile has eagerly pointed out while showcasing the results of their recent conservation campaign.

PUBG Mobile's Play for Green campaign saw players exploring the ruins of Erangel across two distinct maps to highlight the effects of climate change. Meanwhile, the Run for Green event saw an astonishing 20 million players sprint a combined distance of 4.8 billion kilometers. This effort translated into tangible real-world benefits by protecting 750,000 square feet of vital ecosystems located in Pakistan, Indonesia, and Brazil.

While it's challenging to measure the less empirical data that PUBG Mobile boasts about, such as encouraging conversations around climate change, there's no doubt that the dedicated fans among you have certainly made a real difference.

Greened upIt's clear that PUBG Mobile's conservation efforts have had a significant impact. Their win at the 2024 Playing for the Planet awards for the Play for Green initiative is a testament to that. While it's uncertain how well these efforts have resonated with players, the combination of events and exclusive digital goodies that contribute to real-world conservation efforts is a smart strategy.

I also must give praise where it's due for the attempts to make this an educational event to some extent. While most participants were likely there for the goodies, I'm sure at least some players learned something valuable as a result.

Speaking of which, if you want to hear us discuss a bit about PUBG Mobile and a lot more about mobile gaming in general, why not check out the latest episode of the Pocket Gamer Podcast?