World of Warcraft Getting More Expensive in One Region

World of Warcraft Price Hikes for Australian and New Zealand Players

Effective February 7th, Blizzard Entertainment will implement price increases for all World of Warcraft in-game transactions in Australia and New Zealand. This adjustment, attributed to global and regional market fluctuations, affects various services, including subscriptions and in-game purchases.

Players currently subscribed on February 6th will retain their existing rates for a grace period of up to six months. This isn't the first price alteration for WoW; Blizzard has historically adjusted prices in various regions to reflect economic changes. Notably, the US monthly subscription price has remained at $14.99 since 2004.

The price increases for Australia and New Zealand are as follows:

New World of Warcraft Service Prices (AUD & NZD, effective February 7th):

While the current USD to AUD exchange rate might suggest parity with US pricing, the fluctuating exchange rates prompted the changes. Player reactions have been mixed, with some criticizing the move while others see it as aligning prices with the US dollar in the short term. Blizzard emphasizes that the decision wasn't taken lightly and acknowledges the impact on its player base. The long-term effects remain to be seen.