Where to Buy Top LEGO Sets in 2025

LEGO Store

4See it at LEGO

Amazon

2See it at Amazon

Target

1See it at Target

Walmart

0See it at Walmart

LEGO has transitioned from a simple children's building toy to a versatile product line embraced by all ages over the past ten years. Today's sets range from playful constructions to stunning display pieces and even functional home decor.

With hundreds of available sets spanning various themes and price points, buyers face two main challenges: availability and affordability. Many sought-after sets become unavailable as LEGO constantly retires products to introduce new ones, fueling a thriving secondary market with inflated prices.

The reality is that LEGO remains a premium product, with prices steadily increasing. Consider the Star Wars Millennium Falcon (7541 pieces): originally $800 in 2017, it now costs $850, exceeding the typical '$0.10 per piece' valuation.

Smart shopping strategies can help navigate these challenges. Here are the top places to find LEGO sets in 2025:

Best Online Shopping Options

The official LEGO Store offers the most comprehensive selection with excellent filtering options by theme, price, and release date. Their customer service is outstanding, and the free Insiders program provides valuable benefits including early access to new sets and exclusive products.

The points system is particularly rewarding - every $1 spent earns 6.5 points, with 130 points equaling $1 in rewards (5% back). During special promotions, points can double, significantly boosting value.

For competitive pricing, Amazon, Target, and Walmart typically offer modest discounts on most sets, unlike the LEGO Store which maintains retail pricing except during clearance events. Target does accept LEGO Insider points, though the conversion rate diminishes its appeal compared to shopping directly with LEGO.

Finding Retired Sets

For discontinued products, secondary markets like eBay, Facebook Marketplace, and Craigslist become necessary. Prices here tend to be inflated proportionally to a set's rarity and demand. Negotiation and price comparison are essential when exploring these options.

Brick-and-Mortar Shopping Advantages

Physical stores offer unique benefits despite typically smaller inventories than online retailers. LEGO Stores provide hands-on experiences with building stations and custom minifigure creators. Major retailers like Target and Walmart maintain dedicated LEGO sections, while specialty stores like Barnes & Noble often carry themed collections.

Recently retired sets occasionally appear on physical store shelves beyond their official retirement dates, presenting rare opportunities for acquisition at original prices.

Optimal Times for Purchases

While LEGO rarely discounts products directly, strategic timing can yield savings. Seasonal celebrations like May 4th (Star Wars Day) and March 10th (Mario Day) often feature double rewards points. The annual product refresh in early January frequently brings clearance opportunities.

The holiday season typically offers the most significant discounts, particularly during Black Friday and Cyber Monday events. Amazon Prime Days (July and October) also present potential savings opportunities for LEGO purchases.