Dungeon & Fighter Mobile is a massive contributor to Tencent\'s mobile-gaming revenue

Dungeon Fighter Mobile's Stunning Success Makes Tencent's App Store Defiance Even Bolder

Dungeon Fighter Mobile (DnF Mobile) has been a phenomenal success, exceeding expectations and significantly impacting Tencent's revenue. This success underscores the boldness of Tencent's recent decision to challenge app stores.

Last week, we discussed DnF Mobile's launch and Tencent's subsequent conflict with app stores. We explored the potential implications for Tencent's relationship with its home market's app stores. Now, the game's true impact is clear. The South China Morning Post reports that DnF Mobile contributed over 12% to Tencent's overall mobile gaming revenue in its first month alone.

Considering Tencent's position as the world's largest gaming company by revenue, this represents a substantial sum, generated within the game's initial month. While the strong initial performance isn't surprising given the DnF franchise's popularity and the typical profitability of a game's launch period, the context is crucial.

A High-Stakes Gamble

Tencent's decision to challenge app stores using this incredibly successful title is a bold, high-risk strategy. Removing the game from app stores, even while directing players to a direct download, represents a significant financial gamble.

The long-term success of this approach remains to be seen.

For more on the hottest mobile games, check out our list of the best mobile games of 2024 (so far)! You can also explore our list of the most anticipated upcoming games.