Coach enters Roblox with Fashion Famous 2 and Klossette

Famous New York fashion house Coach is set to embark on an exciting collaboration with the popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, as part of their inspiring "Find Your Courage" campaign. This collaboration, launching on July 19th, promises to bring exclusive items and immersive themed areas to the virtual worlds of these experiences.

The collaboration will feature new environmental designs, including Coach's enchanting Floral World and vibrant Summer World themes. In Fashion Klossette, players can wander through a captivating daisy-filled design area, while Fashion Famous 2 will showcase a unique New York subway-inspired stage surrounded by lush pink fields.

Adding to the excitement, players will have the opportunity to collect a range of new in-game items. Engage in the signature fashion catwalk-inspired gameplay of these experiences to earn both free Coach items and exclusive pieces from the Coach 2024 Spring Collection, available for purchase with in-game currency.

Famous fashion in the palm of your handIt may seem unusual to promote high fashion on platforms like Roblox, but it's a strategy that resonates deeply with a significant portion of the player base. According to Roblox's research, an impressive 84% of Gen Z players report that their avatar's style influences their real-world fashion choices, highlighting the platform's role as a virtual wardrobe.

This collaboration underscores the growing importance of Roblox as a promotional platform, not just for games and movies, but also for high-end fashion brands like Coach.

For those not interested in diving into Roblox, there are plenty of other gaming options to explore. Check out our curated list of the best mobile games of 2024 so far, or set your sights on the future with our roundup of the most anticipated mobile games of the year.