Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

When it comes to dominating mobile gaming franchises, few can rival the stature of Candy Crush Saga. This titan of the gaming world, backed by substantial corporate investment, not only holds a significant place in popular culture but is also set to expand its reach through an exciting collaboration with the renowned makeup brand, Pat McGrath.

In a surprising first, Candy Crush Saga is stepping into the world of cosmetics with a vibrant new line set to hit the shelves soon. Fans can look forward to an array of themed products, including lipsticks, glosses, and nail polishes, all adorned with the iconic Candy Crush aesthetics. However, the highlight of this launch, scheduled for February 27th, is truly dazzling. Three lucky customers will find a $10,000 diamond-encrusted Candy Crush-themed ring in their online orders, adding an element of thrill and surprise to the shopping experience.

Diamonds are forever This bold marketing strategy harkens back to traditional promotional tactics, eschewing modern influencer collaborations in favor of the excitement generated by the possibility of winning a luxurious prize. It's a testament to how far gaming merchandise has come, evolving from simple t-shirts to high-end jewelry.

Even if Candy Crush Saga isn't your cup of tea, there's no need to look away. If you're nostalgic for simpler gaming experiences, why not dive into the retro, challenging platformer Jump King? Highly praised by Will Quick with a glowing gold-star review, it's the perfect opportunity to test your skills and enjoy a classic gaming challenge.