e.l.f. Cosmetics and Skincare

Discover beauty tailored for every eye, lip, and face. Join our Beauty Squad to unlock a world of rewards and elevate your beauty routine. Sign up now to enjoy festive rewards and surprise drops throughout the season!

Welcome to the beauty-verse! Dive into the latest viral lip oils and seriously effective skincare. Experience an e.l.f.ing amazing app that brings the best of beauty right to your fingertips.

Let your beauty glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Discover new favorites in makeup and skincare with innovative features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories.

Join Our E.L.F. Beauty Squad Rewards Program

Our FREE loyalty program offers multiple ways to earn points, which you can redeem for free products and other exciting rewards. Here are the perks of being part of Beauty Squad:

• Earn points ANYWHERE you shop by simply uploading your receipt on the app.
• Redeem your points for free products, dollars off your next purchase, or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Get early access to shop the latest drops and sales before anyone else.
• Enjoy a free gift and double points during your birthday month.
• Gain exclusive access to members-only content, including our Hot as e.l.f. chart and Squad Sign quiz.
• Level up your tier for more exclusive perks like free shipping for Icon members.

Be extra without paying extra. Get instant access to e.l.f. weekly ads, gifts with purchase, and special offers on makeup and skincare.

E.L.F. Shoppable Stories

Stay up to date with the latest drops and discover new holy grails through our Shoppable Stories.

Find Your Fave Shades with Virtual Try-On

Virtually try on all your favorite products and find your perfect shade matches with ease.

Swipe to Like

Swipe right on the makeup you love with our beauty app. Use our "Swipe to Like" feature to discover and explore your favorite clean beauty products and build your wishlist.

Get Instant Help While Shopping In-Store

Use the barcode scanner at your favorite retailers to virtually try on shades, view tutorials, and learn all about ingredients, enhancing your in-store shopping experience.

Always Stay in the Know

Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals, and upcoming sales.

Keep Tabs on Your E.L.F. Order

Review your order history and track your delivery. Use the store locator to find directions to the nearest store carrying e.l.f. clean makeup and skincare products.

Share the E.L.F. Love

Find makeup and skincare products and looks directly from the product page or virtual try-on page, and share the e.l.f. love with friends and family.

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e.l.f. makes the best of beauty accessible to every eye, lip, and face. Download the app and join us on this exciting beauty journey!