World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz pulls off a massive marketing campaign: a cross-country tank road trip!

Wargaming is making waves with a unique promotional stunt: a decommissioned, graffiti-covered tank touring the United States to celebrate its recent collaboration with Deadmau5. The tank, which appeared in Los Angeles for The Game Awards, is fully street-legal, ensuring a safe and entertaining journey. Fans who spotted and photographed the tank had the chance to win exclusive merchandise.

The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the opportunity to acquire the exclusive Mau5tank – a dazzling vehicle equipped with lights, speakers, and music. The event also includes themed quests, camos, and cosmetic items.

The playful nature of this marketing campaign highlights the game's embrace of gamification. While some hardcore military simulation enthusiasts might disapprove, the stunt is undeniably fun and harmless. Wargaming isn't the first to use such creative marketing – even breweries have pulled similar stunts – but the sight of a decorated tank cruising through neighborhoods is sure to add some excitement to a dreary winter.

If this inspires you to try World of Tanks Blitz, be sure to check out our list of current promo codes for an extra advantage!