Kendrick Lamar and lots of trailers: what happened at the Super Bowl 2025

On the night of February 9-10th, Super Bowl 2025—the pinnacle of American football—took place, captivating audiences worldwide as one of the year's most-watched events. Below, we've compiled a roundup of the major trailers, commercials, and performances that aired during the spectacle.

Table of Contents

• Who Won?
• Kendrick Lamar's Performance
• Thunderbolts
• Formula 1
• Mission: Impossible: Dead Reckoning
• Jurassic World: Reignition
• The Smurfs
• Novocaine
• How to Train Your Dragon
• Lilo & Stitch

Who Won?

The Philadelphia Eagles emerged victorious, defeating the reigning champion Kansas City Chiefs with a decisive 40-22 victory (7-0, 17-0, 10-6, 6-16).

Kendrick Lamar's Performance

Rapper Kendrick Lamar delivered a powerful halftime show performance, introduced by Samuel L. Jackson in a memorable Uncle Sam guise. Surrounded by iconic American imagery, Lamar performed hits including "Humble," "Squabble Up," and "Not Like Us"—the latter a five-time Grammy Award-winning song (2025). He shared the stage with singer SZA and tennis superstar Serena Williams.

"Not Like Us," notably one of Lamar's diss tracks targeting Drake, has been a source of ongoing controversy. Drake previously sued Lamar over alleged defamation within the song. Social media reacted to Lamar's Super Bowl performance as a significant blow to Drake, interpreted as the final chapter in their long-standing feud. The stadium's collective chanting of "a minor" at the performance's conclusion—a reference to accusations against Drake regarding underage relationships—further fueled this narrative. Serena Williams' presence was also seen as particularly pointed, given her past relationship with Drake.

Thunderbolts

Disney and Marvel Studios unveiled a new trailer for their upcoming comic book film, slated for release on May 2nd.

Formula 1

A brief teaser trailer premiered for Apple's upcoming film, featuring Brad Pitt as a former Formula 1 driver returning to the racing world. The film's release date is set for June 25th.

Mission: Impossible: Dead Reckoning

A 30-second teaser for the eighth installment of the iconic Mission: Impossible franchise, starring Tom Cruise, was shown. The global release is scheduled for May 23rd.

Jurassic World: Reignition

A teaser for the next chapter in the Jurassic Park franchise, featuring Scarlett Johansson, introduced a new era for the series. The film will be released worldwide on July 2nd.

The Smurfs

A full-length animated film about the Smurfs, featuring Rihanna as Smurfette, is set for release on July 18th. The voice cast also includes John Goodman, Nick Offerman, Natasha Lyonne, Amy Sedaris, and James Corden.

Novocaine

A teaser trailer was shown for Novocaine, a film about a man with no sense of pain. Jack Quaid (The Boys) stars as a young man embarking on a mission to rescue his girlfriend, kidnapped by bank robbers. The film's release date is March 14th.

How to Train Your Dragon

A teaser for the cinematic adaptation of Cressida Cowell's bestselling book was shown. The global release is scheduled for June 13th.

Lilo & Stitch

A promotional clip showcased Stitch causing mayhem on a football field, though no new footage from the actual film was revealed. Lilo & Stitch will be in theaters on May 23rd.