Hoshimi Miyabi helped Zenless Zone Zero set a new revenue record

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent version 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending—surpassing even its launch-day revenue in July 2024.

According to AppMagic, Zenless Zone Zero's total mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa, alongside enhanced gameplay mechanics, new environments, and game modes, all stimulating increased player spending.

The free availability of Harumasa as a promotional character, coupled with a focused banner featuring Hoshimi Miyabi, significantly contributed to this record revenue.

The 1.4 update demonstrated HoYoverse's ability to maintain player engagement beyond typical update cycles. Unlike the usual post-update spending decline within a week, Zenless Zone Zero maintained over $1 million in daily revenue for more than 11 consecutive days, and even exceeded $500,000 per day after two weeks.

While undeniably successful, Zenless Zone Zero still lags behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail, in terms of overall revenue.