Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

In a significant move for the mobile gaming industry, Flexion and EA have once again joined forces to expand EA's mobile game catalogue to alternative app stores. This partnership marks a notable shift in how major publishers view distribution beyond the traditional giants, Google Play and the iOS App Store.

The landscape of alternative app stores has been rapidly evolving, especially since Apple's decision to allow them in regions like the EU. Flexion, which previously brought Candy Crush Solitaire to these platforms, is now extending EA's mobile back-catalogue to alternative storefronts. This development is a game-changer for gamers who prefer not to use Google Play or the iOS App Store, offering them greater accessibility to a wide range of titles.

You might be wondering, "What does this mean for me?" Historically, the mobile gaming market has been dominated by the iOS App Store and Google Play. However, recent legal battles have compelled Apple and Google to ease their grip on anti-competitive practices, paving the way for alternative app stores. The advantage for gamers? These new platforms are rolling out attractive incentives to draw in users.

Take the Epic Games Store, for instance, with its renowned free game program. While it's unlikely that the platforms Flexion is partnering with will offer such generous promotions, there's a good chance they'll introduce more flexible policies than those typically seen with Apple and Google.

Looking ahead, the involvement of EA, a titan in the gaming industry known for its expansive reach, signals a strong trend towards embracing alternative app stores. If EA sees potential in this direction, it's a clear indication that other publishers will likely follow suit.

While it's not yet clear which specific EA titles will be available on these alternative platforms, speculation suggests games like Diablo Immortal and other Candy Crush titles might be on the list. This move by Flexion and EA not only broadens the gaming options for players but also heralds a new era of competition and innovation in mobile gaming distribution.