The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

The Battle Cats celebrates 12 years of quirky cat-fueled tower defense action! Developer Ponos is marking this milestone with a new Sengoku-era ad campaign that blends historical art with the game's signature humor.

Ninja cats, fish cats, and even the aptly named "Gross Cat"—the sheer variety of feline fighters in The Battle Cats is a testament to its enduring appeal. This mobile tower defense game has defied the odds, and Ponos is celebrating its 12th anniversary in style.

The new commercials transport players to the Sengoku period, showcasing tactical battles alongside the series' trademark quirky humor and iconic cat food cans. This "Way of the Cat" campaign, a collaboration with R/GA, is a cinematic delight that might just inspire you to "be the cat, become the cat."

Ponos COO and Managing Director Seiichiro Sano states, “As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way.”

Need help strategizing your feline army? Check out our Battle Cats tier list for guidance!

Ready to join the fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news via the official Facebook page or website.